Welcome to Myrtle Beach, South Carolina – a coastal city famed for its sandy shores, Southern charm, and vibrant entertainment scene. At the very heart of this excitement lies Broadway at the Beach, a sprawling outdoor entertainment complex that has been delighting visitors since its opening in 1995. More than just a shopping center, it’s a destination in itself, built around the shimmering Lake Broadway and offering an unparalleled mix of attractions, dining, shopping, nightlife, and seasonal events.
Whether you’re planning a family vacation, a romantic getaway, or a fun trip with friends, Broadway at the Beach offers a kaleidoscope of experiences. With distinct zones like the charming New England Fishing Village, the vibrant Caribbean Village, the elegant Charleston Boardwalk, the patriotic Heroes Harbor, and the lively nightlife district known as The Avenue, there’s a unique atmosphere around every corner. This guide will navigate you through everything Broadway at the Beach has to offer, ensuring you make the most of your visit to this iconic Myrtle Beach landmark.
In this Broadway at the Beach Travel Guide, we’ll take a look at:
Top Attractions: Endless Fun and Adventure
When it comes to Things to Do at Broadway at the Beach, the options are vast and varied. The Broadway at the Beach Attractions cater to all ages and interests, ensuring non-stop fun from morning till night.
- Ripley’s Aquarium of Myrtle Beach: Dive into an underwater wonderland without getting wet! This state-of-the-art aquarium is one of South Carolina’s most popular attractions. Glide on a 330-foot moving path beneath the Dangerous Reef tunnel, surrounded by sharks, turtles, and giant stingrays. Explore diverse exhibits like the Tropical Rainforest, the vibrant Pacific reef in Ocean Wonders, meet adorable African Penguins in the Penguin Playhouse, marvel at the ethereal Planet Jellies, and even touch friendly rays in Friendship Flats. Don’t miss special experiences like Breakfast with a Mermaid!
- WonderWorks: You can’t miss the iconic upside-down building! WonderWorks is an “edu-tainment” amusement park for the mind. Inside, explore over 100 hands-on science exhibits spread across WonderZones focusing on natural disasters, physical challenges, light and sound, space discovery, and art. Brave the indoor ropes course, challenge friends to laser tag, or experience the 6D XD motion theater. It’s a fantastic option for families and perfect for escaping the heat or a rainy day.
- Hollywood Wax Museum Entertainment Center: Rub shoulders with the stars! Pose with incredibly lifelike wax figures of your favorite celebrities and pop culture icons. The fun doesn’t stop there – your ticket often includes entry to Hannah’s Maze of Mirrors and the thrilling Outbreak – Dread the Undead haunted experience.
- Pavilion Nostalgia Park: Take a trip down memory lane with classic amusement rides relocated from the beloved, original Myrtle Beach Pavilion. Enjoy nostalgic carousels, thrilling swings, and other family-friendly rides that evoke the golden era of amusement parks.
- Ripley’s Believe It or Not! Odditorium & Other Ripley Fun: Prepare to be amazed, amused, and maybe a little baffled at the Odditorium, showcasing bizarre artifacts, incredible art, and unbelievable stories. Broadway at the Beach also hosts several other Ripley attractions: get lost in the Ripley’s Marvelous Mirror Maze, test your putting skills at Ripley’s Crazy Golf (an indoor, blacklight course), challenge your perception at Ripley’s Illusion Lab, face your fears at Ripley’s Haunted Adventure, or enjoy classic and modern games at Ripley’s Super Fun Zone Arcade.
- The Simpsons in 4D: Step into Springfield and join Homer, Marge, Bart, Lisa, and Maggie on a wild 4D adventure. Afterwards, visit the Kwik-E-Mart next door for authentic show merchandise like Buzz Cola, Lard Lad Donuts, and Squishees!
- Lake Activities: Lake Broadway isn’t just for scenery! Experience the thrill of a high-speed Jet Boat Ride, bouncing and spinning across the water. For a unique perspective, try the Water Rollers – climb inside a giant inflatable ball and walk (or tumble!) on water. Nearby options like Banana Boat Express also offer exhilarating rides.
- Soar + Explore: Get a bird’s-eye view as you zip line across Lake Broadway or test your agility on the multi-level ropes course.
- Nearby Thrills: While technically adjacent, Broadway Grand Prix offers go-kart tracks, mini-golf, and an arcade, perfect for racing enthusiasts. You can also catch a Myrtle Beach Pelicans baseball game (MiLB affiliate of the Chicago Cubs) at the nearby stadium during the season.
Broadway at the Beach Dining Guide: A Feast for Every Palate
From quick bites to fine dining, the Best Restaurants at Broadway at the Beach cater to every craving and budget. This comprehensive Broadway at the Beach Dining Guide highlights some favorites:
- Family Favorites:
- Paula Deen’s Family Kitchen: Enjoy classic Southern comfort food served family-style, meaning endless portions of delicious entrees and sides passed around the table.
- The Hangout: More than just a restaurant, it’s an experience! Enjoy contemporary American fare, live music daily, a courtyard with a sand pile, foam pit, games, and tons of family fun. Great burgers, seafood, and frozen drinks.
- Jimmy Buffett’s Margaritaville: Escape to an island paradise with tropical décor, island-inspired dishes (don’t miss the Volcano Nachos or Cheeseburger in Paradise!), and, of course, margaritas.
- Wahlburgers: Founded by the Wahlberg brothers, this spot serves up delicious gourmet burgers, sandwiches, salads, and shakes in a casual, friendly setting.
- Dave & Buster’s: The ultimate destination for food, fun, and sports. Enjoy chef-crafted meals, signature cocktails, and watch the game on massive screens before hitting the huge arcade.
- Seafood Delights:
- Landry’s Seafood House: A Broadway staple known for its fresh Gulf Coast seafood, steaks, and lovely waterfront views of Lake Broadway. Offers a slightly more upscale, yet relaxed, dining experience.
- Joe’s Crab Shack: Get ready to strap on a bib! Famous for its steam pots, crab buckets, and fun, casual atmosphere right on the water.
- International Flavors & Steakhouses:
- Yamato Steakhouse Japan: Enjoy dinner and a show as talented chefs prepare delicious hibachi meals right at your table. They also offer fresh sushi.
- Señor Frogs: Expect a high-energy party atmosphere with Mexican-American food, potent drinks, conga lines, karaoke, and lots of fun.
- Casual Eats & Pub Grub:
- Hard Rock Cafe: Dine amidst iconic rock ‘n’ roll memorabilia. This pyramid-shaped building offers classic American dishes, legendary burgers, and signature cocktails.
- Carolina Ale House: A popular spot for pub fare, a wide selection of beers, and watching sports on numerous TVs.
- The Grumpy Monk: A local favorite known for its extensive craft beer list, fresh sushi, and award-winning happy hour. Also serves great burgers and sandwiches.
- American Tap House & Bar Louie: Both offer modern American cuisine, extensive drink lists, and vibrant atmospheres, great for casual meals or starting the night.
- Good Time Charley’s & Rooster’s Restaurant & Bar: Offer casual American food and drinks in relaxed settings.
- Extreme Pizza: Grab a slice or a whole pie with creative toppings.
- Sweet Treats:
- Ben & Jerry’s: Iconic ice cream flavors.
- The Fudgery & Wee-R-Sweetz: Indulge your sweet tooth with fudge, chocolates, and candies.
- It’s Sugar: A candy lover’s dream, featuring giant versions of favorite sweets and even a dedicated Sour Patch Kids store inside.
- The Baked Bear: Create custom ice cream sandwiches with fresh-baked cookies and brownies.
Nightlife and Entertainment Guide: When the Sun Goes Down
Broadway at the Beach truly comes alive after dark. The Avenue district is the epicenter of nightlife, but entertainment options are scattered throughout the complex.
- Live Music & High Energy:
- Crocodile Rocks: Get ready to sing along at this lively dueling piano bar where talented musicians play audience requests and keep the party going.
- The Hangout: Features live bands on multiple stages daily, offering a fun, beachy vibe well into the evening.
- Señor Frogs: Transforms into a full-blown party spot at night with DJs, dancing, and contests.
- Bars & Lounges:
- Wet Willie’s & Fat Tuesday: Famous for their walls of colorful, potent frozen daiquiris in countless flavors. Perfect for cooling down and kicking off the night.
- Bar Louie & American Tap House: Offer more relaxed environments with extensive beer, wine, and cocktail menus, great for conversation.
- Oz Myrtle Beach: If you’re looking for a true nightclub experience with DJs and dancing, Oz is a popular choice within the complex.
- Live Shows:
- Legends in Concert: See uncanny tribute artists bring music icons like Elvis Presley, Michael Jackson, Dolly Parton, and more to life on stage with a live band and dancers. The lineup changes seasonally.
- Charles Bach Wonders Magic Show: Experience Las Vegas-style illusions, magic, dance, and comedy suitable for all ages.
- Carolina Comedy Club: Catch nationally touring comedians for a night of laughs.
Family-Friendly Activities: Fun for All Ages
Beyond the major attractions, Broadway at the Beach excels at catering to families:
- Miniature Golf: Challenge the family to a round at Ripley’s Crazy Golf (indoor blacklight) or the nearby Dragon’s Lair Fantasy Golf.
- Lake Fun: Don’t underestimate the simple joy of buying fish food (from dispensers along the boardwalks) and feeding the hundreds of eager fish in Lake Broadway. Kids also love the Water Rollers.
- Playground: Let the little ones burn off energy at the dedicated, traditional playground area.
- Interactive Fountain: On warm days, kids have a blast splashing and playing in the unpredictable water jets.
- Shopping for Kids: Build-A-Bear Workshop lets kids create their own stuffed animal friend. Ron Jon Surf Shop and Tsunami Surf Shop have cool beachwear, while It’s Sugar is pure candy paradise.
- The Hangout: Specifically designed with families in mind, offering games, a foam pit (seasonal), and activities alongside dining.
Romantic Things to Do for Couples
Broadway at the Beach isn’t just for families; couples can find plenty of romantic moments:
- Dinner with Ambiance: Enjoy a waterfront meal at Landry’s Seafood House, share sushi and hibachi at Yamato Steakhouse, or find a cozy corner at Bar Louie.
- Evening Stroll: Walk hand-in-hand around Lake Broadway as the lights twinkle on the water. The bridges offer lovely photo opportunities.
- Catch a Show: Enjoy the impressive performances at Legends in Concert or be amazed by the Charles Bach Wonders Magic Show. Share some laughs at the Carolina Comedy Club.
- Drinks and Music: Sip cocktails at Wet Willie’s, enjoy the dueling pianos at Crocodile Rocks, or find a spot with live music.
- Fireworks: Cuddle up and watch the spectacular seasonal fireworks displays light up the night sky over the lake (typically Tuesdays and Fridays in summer, check schedule).
Shopping Spree: Retail Therapy Central
Get ready to shop ’til you drop! Broadway at the Beach features over 100 unique boutiques, national retailers, and specialty shops spread across its themed villages. Find beachwear and surf gear at Ron Jon Surf Shop and Tsunami Surf Shop, unique gifts and souvenirs, stylish apparel at boutiques, accessories, home décor, and gourmet foods at places like Savannah Bee Company. Don’t forget the sweet treats from The Fudgery, Wee-R-Sweetz, and It’s Sugar.
Hidden Gems at Broadway at the Beach
While the big attractions draw crowds, discover some lesser-known delights:
- Feeding the Fish: As mentioned, it’s a simple, inexpensive, yet surprisingly engaging activity that many walk right past. Grab a handful of food from a dispenser for 25 cents and watch the frenzy!
- Water Rollers: These giant inflatable hamster balls on the lake offer a unique and hilarious experience you won’t find everywhere.
- Unique Photo Ops: Beyond the main landmarks, look for quirky statues, themed décor in the different villages, or picturesque spots along the less-traveled sections of the lake boardwalk.
- Happy Hour Hopping: Take advantage of deals at places like The Grumpy Monk or Bar Louie for discounted drinks and appetizers in the late afternoon.
- Quiet Corners: While generally bustling, you can sometimes find quieter benches along the lake, particularly away from the main bridges and attraction entrances, perfect for people-watching or a moment’s rest.
Seasonal Events and Festivals
Broadway at the Beach hosts events year-round, adding extra excitement to your visit:
- Summer Fireworks: A major highlight! Spectacular fireworks shows light up the sky over Lake Broadway typically twice a week (often Tuesdays and Fridays) throughout the summer season. Check the official schedule for exact dates and times.
- Holiday Celebrations: During the winter holidays, enjoy festive decorations, a magnificent Christmas tree, special events, and potentially even a New Year’s Eve celebration.
- Car Shows & Festivals: Keep an eye out for classic car shows, food festivals, and other special weekend events held throughout the year.
- Live Entertainment Series: Venues like The Hangout often host special concerts and events beyond their daily lineup.
- Always check the official Broadway at the Beach website’s “Events” or “Happenings” calendar for the most current information on seasonal festivities during your visit.
Insider Tips for Visiting Broadway at the Beach
Make your visit smoother and more enjoyable with these tips:
- Parking is Free: There are thousands of free parking spaces surrounding the complex. However, lots fill up quickly during peak season and evenings. Arrive early or later in the evening for easier parking. Note where you parked!
- Wear Comfortable Shoes: You’ll be doing a lot of walking! The complex is expansive.
- Best Times to Visit: Weekdays are generally less crowded than weekends. The off-season (fall, winter, early spring) offers a more relaxed experience. Evenings are atmospheric but busiest, especially in summer.
- Beat the Heat/Rain: It’s primarily an outdoor venue. Dress for the weather. On hot days, utilize indoor attractions like Ripley’s Aquarium, WonderWorks, or the shops. These are also great rainy-day escapes.
- Save Money: Look for Myrtle Beach coupon books (often found in hotel lobbies and visitor centers) for potential discounts on attractions, dining, or shopping. Check the Broadway at the Beach website for package deals combining multiple attractions. Take advantage of happy hour specials.
- Navigate Like a Pro: Grab a map/directory near the entrances or use the online map. Pay attention to the different themed zones to orient yourself.
- Plan Ahead for Shows: If you want to see Legends in Concert, Charles Bach, or the comedy club, it’s wise to check showtimes and book tickets in advance, especially during busy periods.
Nearby Hotels and Accommodations
Convenience is key! Several hotels are located within easy walking distance or immediately adjacent to Broadway at the Beach:
- Hampton Inn Myrtle Beach Broadway at the Beach: Located right within the complex, offering modern rooms, pools, and free breakfast.
- Fairfield Inn Myrtle Beach Broadway at the Beach: Situated just across the street, providing comfortable accommodations and an outdoor pool.
- Courtyard Myrtle Beach Broadway: Also very close, featuring modern amenities, an outdoor pool, and an on-site restaurant.
- La Quinta Inn & Suites by Wyndham Myrtle Beach Broadway Area: A short drive or slightly longer walk away, offering good value with free breakfast and a pool.
These offer the ultimate convenience for accessing everything Broadway at the Beach offers. Numerous other hotels catering to various budgets and preferences are just a short drive away throughout Myrtle Beach.
Conclusion: Your Myrtle Beach Epicenter
Broadway at the Beach is undeniably a cornerstone of the Myrtle Beach experience. It masterfully blends thrills, flavors, entertainment, and shopping into one vibrant, lakeside destination. Whether you’re marveling at sharks, laughing at a comedy show, savoring a delicious meal, dancing the night away, or simply enjoying a stroll by the water, Broadway at the Beach offers countless ways to create lasting memories. It truly provides some of the best Things to Do at Broadway at the Beach and features many of the Best Restaurants at Broadway at the Beach. Plan your visit, explore its diverse offerings, and discover why it remains Myrtle Beach’s most popular destination.
Broadway at the Beach: At a Glance
Category | Highlights |
Top Attractions | Ripley’s Aquarium, WonderWorks, Hollywood Wax Museum, Pavilion Park, Ripley’s Believe It or Not!, Lake Activities |
Dining | Paula Deen’s, The Hangout, Hard Rock Cafe, Landry’s Seafood, Yamato, Wahlburgers, Margaritaville, Dave & Buster’s |
Nightlife/Entertainment | The Avenue, Crocodile Rocks, Legends in Concert, Charles Bach Magic, Carolina Comedy Club, Wet Willie’s |
Family Fun | Mini Golf, Feeding Fish, Playground, Build-A-Bear, The Hangout (games/foam pit), Water Rollers |
Shopping | 100+ unique shops, Ron Jon Surf Shop, It’s Sugar, boutiques, souvenir stores |
Seasonal Events | Summer Fireworks, Holiday Celebrations, Car Shows (Check official calendar) |
Insider Tips | Free Parking (arrive early), Wear Comfy Shoes, Check for Deals, Plan for Weather, Book Shows in Advance |
Nearby Hotels | Hampton Inn, Fairfield Inn, Courtyard (all adjacent/walking distance) |
Frequently Asked Questions (FAQs)
Is parking free at Broadway at the Beach?
Yes, parking is free at Broadway at the Beach. There are large parking lots surrounding the entire complex, offering ample space. However, during peak times (summer evenings, weekends, special events), parking lots can fill up quickly, so arriving early is recommended.
What are the best things to do with kids at Broadway at the Beach?
Broadway at the Beach is incredibly family-friendly! Top choices include Ripley’s Aquarium of Myrtle Beach, WonderWorks (interactive science museum), the Pavilion Nostalgia Park rides, Ripley’s Crazy Golf, feeding the fish around Lake Broadway, playing at the playground, splashing in the interactive fountain, and visiting shops like Build-A-Bear Workshop and It’s Sugar. The Hangout restaurant is also designed with family fun in mind, featuring games and activities.
Does Broadway at the Beach have fireworks?
Yes, Broadway at the Beach is famous for its spectacular fireworks shows over Lake Broadway during the summer season. Typically, these occur twice a week (often Tuesdays and Fridays, but sometimes on other special occasions) from June through August. They also often have special fireworks displays for holidays like the 4th of July and New Year’s Eve. It’s always best to check the official Broadway at the Beach website or social media pages for the current fireworks schedule before your visit.
